Grainger
Grainger, a Fortune 500 company, is the 11th largest eCommerce site in North America. They sell maintenance, repair, and operations items (MRO), which means products that keep hospitals, warehouses, and manufacturing plants up and running.
I established the Content Strategy department where we identified the digital strategy for the sales-side of the website, built guidelines for all content-creating departments, and established a quality audit for continuous improvement initiatives.
Results:
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My digital strategies were applied to $4B worth of products from 2018 to 2022 (when I left)
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Generated incremental growth in customer sales of approx. $100M
Example:
Step 6
Audit
Built and implemented an audit system to ensure guideline adherence, giving feedback to help people continue to learn.
Built hypotheses of best practices based on Interaction Design principles and human psychology.
Step 1
Hypotheses
Confirmed hypotheses with User Research.
Step 2
User Research
Step 3
Guideline
Creation
Crafted the guideline for Table + Filter design, bringing stakeholders along in the creation process.
Stakeholders included VP of Merchandising, Senior Directors, and Senior Merchandisers.
Step 4
Deliver Training
Organized and taught education sessions to those building the tables and filters on Grainger's site (product information analysts, merchandisers, and channel merchandisers).
Step 5
Support
Collaborated with folks as they built tables + filters to guide during their first times implementing the guidelines on their sections.
Collaborated with folks as they built tables + filters to guide during their first times implementing the guidelines on their sections.
Step 5
Support
Digital Strategy Guideline for
Information Hierarchy
